Compare with the Indian version:
While the Indian version is nice, the German one is much more evocative and appealing (although the glowering eyes do diminish it a bit). The German version immediately makes me wonder what the story is about. Whose castle is that? What quest is that rider on? Why does s/he have a hood? The Indian one is just all right, I look at it and flip to the next page.
I wonder why Indian publishers are lackadaisical about cover publicity? Surely they know that people do judge a book by its cover? I wouldn't buy the argument that the Indian cover is more appealing to Indians, because I'm pretty sure it's not.
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